We uniquely offer a suite of dietitian-powered services that strategically impact every stage of the commercialization process to drive product development and brand trust.
RESEARCH & INNOVATION
Nutrition Trends & Research
As registered dietitians, we uniquely leverage access to quantitative and qualitative data to create a holistic assessment of consumers’ nutritional needs, dietary preferences, and purchasing habits.
Market Landscape Assessment
By analyzing the market opportunity and current competitive landscape through the lens of registered dietitians, we identify category gaps, formulation shortfalls and deficits, and nutritional miscommunications to drive impactful innovation.
Product Ideation
We generate and develop new product concepts by strategically implementing data-driven insights from our nutrition trend and market landscape assessments.
Concept Testing
Our focus groups of nutrition experts evaluate the potential appeal, believability, and viability of new concepts, driving informed decisions that contribute to marketplace success.
Formulation Development
Our expert knowledge of human biology, nuanced nutritional considerations, and ingredient interactions steer the development of efficacious formulations that are safe and easy to incorporate into regular wellness routines.
Ingredient & Nutrition Analysis
We dig deep into the analysis of the quality and health impact of ingredients to advise on everything from dosage/serving size and recommended use to contraindications and structure-function claims.
MARKETING
Content Creation
We develop and maintain a portfolio of live and on-demand resources, including social media assets, product educational materials, webinars, blogs, module-based learning curriculums, and conference presentations to support successful product launches and thought leadership.
Nutrition Communications
By working cross-functionally with marketing and sales teams, we establish nutrition communication strategies and key messaging designed to inform, engage, and activate the intended audience (healthcare practitioners, journalists, retailers, consumers, etc.) on pack, at shelf, and online.
PR & Media
As media and corporate spokespeople, we lend our subject matter expertise, credibility, motivational creativity, and authority to enhance your brand's reputation, build trust among fellow nutrition experts, and foster consumer interest and loyalty.
Science Translation
With a specialized ability to critically evaluate research, our team is uniquely equipped to translate scientific findings into various audience-appropriate communications.
Ambassador & Sampling Programs
By establishing ambassador and/or sampling programs with registered dietitians, your brand creates an intimate community of credible evangelists that use, defend, and endorse your brand.
Medical Advisory Board Management
We can serve on, or assemble and manage, a medical advisory board of industry-leading key opinion leaders committed to advising and championing your brand.
SALES & RETAIL SUPPORT
Healthcare Channel Sales
As credentialed nutrition experts with established relationships with national healthcare distributors, as well as individual clinics, we can quickly generate incremental revenue by fostering a nascent sales channel.
Brand and Product Training
Our instructional design empowers your employees and retail employees with a deep understanding of your brand identity, values, and product offerings, enabling them to effectively represent the brand, provide accurate information to customers, and maintain consistent messaging while selling and scaling.